eVolo 2014 Design Competition

 

-Created as a translation of Milwaukee's brewing heritage into a practical, iconic, and enumerable form.

 

-Form derived from the chronology of Milwaukee's four major breweries--Pabst, Blatz, Miller, and Schlitz.

 

-Building to be read as a timeline of Milwaukee's brewing history starting with the formation of Pabst at the ground floor until Miller's absorption into SABMiller just below the clock's base.

 

-Floor-to-floor height changes as a reference to the United States National Minimum Age Drinking Act of 1984. 

 

-Enormous logo-enriched clock tower regains the title of "World's Largest Four-Faced Clock Tower" (currently the Abraj Al-Bait) which pays homage to Milwaukee's Allen-Bradley Clock Tower (the former title holder).

 

-Located in the Menomonee Valley, adjacent to the Harley-Davidson Museum, as an effort to help foster development in the area and spark additional commerce and construction.