competition work - mket

eVolo 2014 Design Competition

 

-Created as a translation of Milwaukee's brewing heritage into a practical, iconic, and enumerable form.

 

-Form derived from the chronology of Milwaukee's four major breweries--Pabst, Blatz, Miller, and Schlitz.

 

-Building to be read as a timeline of Milwaukee's brewing history starting with the formation of Pabst at the ground floor until Miller's absorption into SABMiller just below the clock's base.

 

-Floor-to-floor height changes as a reference to the United States National Minimum Age Drinking Act of 1984. 

 

-Enormous logo-enriched clock tower regains the title of "World's Largest Four-Faced Clock Tower" (currently the Abraj Al-Bait) which pays homage to Milwaukee's Allen-Bradley Clock Tower (the former title holder).

 

-Located in the Menomonee Valley, adjacent to the Harley-Davidson Museum, as an effort to help foster development in the area and spark additional commerce and construction.

elevations
perspective
building form
plan form diagram
presentation sheet
presentation sheet
statement of intent